AW LAB “The Bag” – Recap

“The Bag” is AW LAB’s 2024 Black Friday Campaign.
We created 25 ready to publish digital contents with mixed destinations, in different social media formats.

Customer: AW LAB
Agency: M&CSaatchi
Production: Traipler

Director: Samuele Petrin
Cinematographer: Amedeo Martorelli
Stylist: Gianella Pia
Account: Greta Galassi
Executive: Francesca De Tomaso
Models: Marcella Apollonia, Mattia Bonavolta